Category: Employer Advice
When Creating Your 2009 Recruitment Plan, Think Broad
Nov 19, 2008
Like most business professionals in Q4, I’m in the throes of finalizing my Marketing budget for 2009. The trick in figuring out how to spend the money I do have is creating the right marketing mix. Some things are easy – we should continue and increase programs that make us money. Some things are more challenging – figuring out the right branding vehicles which are notoriously difficult to measure. Each line item is an important part of my marketing mix.
Believe it or not, I have this conversation all the time with corporate recruiters, CPOs, CMOs, CEOs and line managers. But, we don’t talk in terms of how to best market the company and its products. We speak about the recruiting mix – what is the best way to express the company’s brand and what are the best vehicles to capture the most qualified job seekers. The concept of marketing mix and the concept of recruiting mix are basically the same things.
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- Categories Branding, Employee Attraction, Employer Advice
New Research on Hiring Mistakes Calls for a Change to the Old Way of Thinking
Nov 14, 2008
Funny Jason Ferrara, VP of Corporate Marketing at CareerBuilder.com, should talk about how data-driven recommendation engines change our lives, because the sudden disappearance of the “recommended for you” feature on my iTunes store homepage seems to have completely disrupted mine.
In the past few months, I’ve come to rely very heavily on this feature for quick, easy help with everything from creating party mixes to adding a little variety to my workout playlist. It was like having a music-savvy friend – there when I needed it, always with a list of new music it knows I’ll like – only better because I could download the music right away, and I know it can never judge me for owning the occasional Miley Cyrus song.
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- Categories Employee Attraction, Employer Advice, Products
Making Social Networking Part of Your Recruiting Mix
Nov 11, 2008
Most of the marketing conferences I attend these days are heavily focused on social and/or professional networks. These online communities are places where you can do any number of things from share pictures and reminisce about college days to “meet” and interview potential employees. The two big sites out there in this space are Facebook and LinkedIn. Facebook prides itself on being a “social” network and LinkedIn is a “professional” network (don’t call it “social” when talking to their team).
And, at most of these conferences, someone on a panel or on the stage says this, “The lines have blurred between your social life and your work life.” In fact, I just said that on a panel a few weeks ago… Anyhow, it is true. If you are out there, you are out there. And, ultimately you control your destiny – as do those folks you are thinking about hiring.
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- Categories Employee Attraction, Employer Advice, Generational Hiring, Social Media
IT’S A WRAP: October in Review
Nov 3, 2008
Post-season baseball, football in full gear, entertaining politics, creative costumes, lots of candy and cooler weather—what’s not to love about this past October (other than losing half of your retirement)? Aside from the “Trick or Treat?” you asked last Friday, this past month had its share of many other questions:
Marcia, Marcia, Marcia… You did what???
Why did I stay up to view the most-watched (yawn) VP debate in history?
The bailout’s here! The markets will be safe now, right?
The Dow lost how much in one day? The Dow gained how much in one day? Wait, now you’re saying the Dow lost more points again? Hold on a sec, I thought you said it lost 800–today it gained 800?
O.J…. guilty? Really?
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- Categories Economy, Employee Attraction, Employee Engagement, Employee Retention, Employer Advice, Interviewing, Monthly Review
Difficult Times Ahead Bring Opportunities to Embrace Change
Oct 28, 2008
I had an interesting conversation today with a VP of Global Recruiting for an international financial services firm, which inevitably turned to the current state of the American economy. To paraphrase his comments he said, “…yes, the economy is bad, but I still have commitments I need to deliver on for next year. I can’t have open sales positions. I have to complete our PeopleClick implementation. I have to make sure that my offices overseas are staffed. I have to advertise our company and the employment brand.” While acknowledging that the economy isn’t good, he also acknowledged that his business still needs to run – the world still turns.
This is an important lesson. We need to continue pushing forward. The environment will be more difficult, but it is in these difficult times that we will focus on the actions that really matter. And through those actions we will create success.
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- Categories Economy, Employee Attraction, Employer Advice, Generational Hiring, Innovation
Leadership 101: Getting “Mo” on Your Side
Oct 27, 2008
This is, by far, the best time of the year. The weather is cooling and the sports world is heating up. The World Series is featuring a worst-to-first contender, NBA training camps are under way and the college and pro gridirons are in full swing. But to be successful in the world of sports, you’ve got have to Mo on your side.
By “Mo,” I don’t mean the abbreviation for the Show-Me State. Or this guy. Or the nickname for him. “Mo” is momentum.
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- Categories Employee Engagement, Employer Advice, Leadership Development
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