Category: Employee Attraction
When Creating Your 2009 Recruitment Plan, Think Broad
Nov 19, 2008
Like most business professionals in Q4, I’m in the throes of finalizing my Marketing budget for 2009. The trick in figuring out how to spend the money I do have is creating the right marketing mix. Some things are easy – we should continue and increase programs that make us money. Some things are more challenging – figuring out the right branding vehicles which are notoriously difficult to measure. Each line item is an important part of my marketing mix.
Believe it or not, I have this conversation all the time with corporate recruiters, CPOs, CMOs, CEOs and line managers. But, we don’t talk in terms of how to best market the company and its products. We speak about the recruiting mix – what is the best way to express the company’s brand and what are the best vehicles to capture the most qualified job seekers. The concept of marketing mix and the concept of recruiting mix are basically the same things.
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- Categories Branding, Employee Attraction, Employer Advice
Talking Technology and Innovation Breakthroughs with CareerBuilder.com CTO, Eric Presley
Nov 17, 2008
Eric Presley recently spent some time with CNET’s Dan Farber to discuss how innovation breakthroughs are helping users find jobs, both online and through mobile technologies. Dan and Eric also talked about CareerBuilder.com’s place in the rapidly evolving recruitment marketplace. Eric explained that job seekers essentially want a service to be able to read their resume and provide back relevant jobs - and discussed in detail how CareerBuilder.com has the technology to provide that service.
A few highlights:
Read the rest
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- Categories Employee Attraction, Innovation, Social Media
New Research on Hiring Mistakes Calls for a Change to the Old Way of Thinking
Nov 14, 2008
Funny Jason Ferrara, VP of Corporate Marketing at CareerBuilder.com, should talk about how data-driven recommendation engines change our lives, because the sudden disappearance of the “recommended for you” feature on my iTunes store homepage seems to have completely disrupted mine.
In the past few months, I’ve come to rely very heavily on this feature for quick, easy help with everything from creating party mixes to adding a little variety to my workout playlist. It was like having a music-savvy friend – there when I needed it, always with a list of new music it knows I’ll like – only better because I could download the music right away, and I know it can never judge me for owning the occasional Miley Cyrus song.
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- Categories Employee Attraction, Employer Advice, Products
Every Day Should Be Veterans Day at the Office
Nov 11, 2008
Today is Veterans Day. Yesterday, CareerBuilder.com released the results from its annual Veterans Day survey, wherein nearly one in five U.S. Veterans say it took them six months or longer to find a job after getting out of military service.
Considering all the reasons to hire veterans, including their extensive training and work ethic, this news is disappointing. But then, about 20 percent of the 6,842 U.S. workers surveyed believe the biggest obstacle to getting hired for a civilian position is employers’ inability to understand how military skills can fulfill qualifications for civilian positions.
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- Categories Employee Attraction, Survey Results
Making Social Networking Part of Your Recruiting Mix
Nov 11, 2008
Most of the marketing conferences I attend these days are heavily focused on social and/or professional networks. These online communities are places where you can do any number of things from share pictures and reminisce about college days to “meet” and interview potential employees. The two big sites out there in this space are Facebook and LinkedIn. Facebook prides itself on being a “social” network and LinkedIn is a “professional” network (don’t call it “social” when talking to their team).
And, at most of these conferences, someone on a panel or on the stage says this, “The lines have blurred between your social life and your work life.” In fact, I just said that on a panel a few weeks ago… Anyhow, it is true. If you are out there, you are out there. And, ultimately you control your destiny – as do those folks you are thinking about hiring.
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- Categories Employee Attraction, Employer Advice, Generational Hiring, Social Media
How Recommendations Change Our Lives
Nov 10, 2008
I just finished a book titled Super Crunchers, written by Ian Ayres. The theory of the book is that large-dataset analysis is fast becoming the way to make decisions in a variety of fields, from Web analysis to purchasing to criminal justice. Call it the end of human intuition, but the notion is not as overwheming as you might think. The concept of data mining is not new and over the past ten years several major breakthroughs make it possible for real people (like me) to engage in number crunching on the piles of data we keep. All done through smaller, faster computers, more access to data than ever before and easy-to-use analytical software that doesn’t compromise rigor for speed.
An everyday example of this type of data analysis is the kind of recommendations each of us is likely to see each day. Consider some of the following:
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- Categories Employee Attraction, Innovation, Products
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